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Business · Facts & stats

Entrepreneur facts & stats

7 fact-checked facts about small business skills like pricing, marketing and operations, each with the reason behind it. 5 more are in today's round and join this page after it closes.

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The basics

What is a logo?

AnswerA visual symbol that represents a brand

Logos help customers recognize a business at a glance.

What is an invoice?

AnswerA bill that requests payment for goods or services

Businesses send invoices to tell customers what they owe.

Going deeper

What are the '4 Ps' of marketing?

AnswerProduct, Price, Place, Promotion

The 4 Ps form the classic marketing mix.

What does cash flow describe?

AnswerMoney moving into and out of a business

A profitable business can still fail if cash flow runs short.

What does USP stand for in marketing?

AnswerUnique selling proposition

A USP is what makes a product stand out from competitors.

Expert level

Who proposed the 4 Ps of marketing in 1960?

AnswerE. Jerome McCarthy

McCarthy introduced the 4 Ps in his 1960 marketing textbook.

What does a Net Promoter Score measure?

AnswerHow likely customers are to recommend a business

NPS asks customers how likely they are to recommend, on a 0-10 scale.

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